Graphic designer & illustrator
Branding and graphic design that tells your story
HI THERE, I’M ANNA
Design for real connection
Brand grown in bits and pieces? Launching something new? Marketing team out of hours?
You don’t need it all figured out. That’s my job. I’m an Auckland graphic designer and illustrator. I’ll get to know your business, then take care of everything from first sketch to final files, including hand-drawn touches nobody else has.
20+
Years in design
From print to in-house marketing teams, for grassroots businesses through to international brands. An award-winning graphic pre‑press apprentice, 2007.
1,000+
Products online
I grew an established online store over four years. I know how an easy-to-use website turns visitors into customers.
1:1
You work with me
From first chat to final files, the person you brief is the person designing. Nothing gets lost along the way.
HOW I CAN HELP
Graphic design and branding
As an Auckland graphic designer working with clients worldwide, I’ll take on whatever’s on your plate, from a brand-new identity to a stack of marketing jobs your team can’t get to. Branding, logos, websites, print and campaigns, all consistent and all built around your customers.
Design Support
Marketing team stretched thin? I step in as freelance design support for in-house teams across New Zealand and beyond, working remotely from my own studio. Think of me as extra design help on tap. You book me in when the workload peaks, without the cost of hiring another designer or finding them a desk. Busy season coming up? Plan ahead and lock in your spot.
I’ve worked inside marketing teams for a regional council, shopping centre brands and a global manufacturer, so I know the pace and the pressure. Send me your brand guidelines, templates and open files. We’ll run through the brief in person or on Google Meet, then I’ll get stuck in. Your work comes back on brand, to spec and ready to go, built in Adobe InDesign, Illustrator, Photoshop or Canva. It slots in seamlessly with the rest of your collateral, stress-free.
Logos
Is your logo holding you back? I design logos that capture the personality of your business and connect with the customers you want to attract. Every logo is built to work everywhere you need it: your website, social media, signage, vehicles and print. Hand-drawn elements are an option too, if you want something truly one of a kind. You’ll get your logo in every file format you need.
Branding
Does your business look a little different everywhere it shows up? Your brand identity is more than just a logo. I help shape every part of how people see your business, from colour choices and typefaces to illustrated patterns and brand voice. A cohesive brand builds trust and strength with your audience, and it makes your business look professional at every touchpoint. When everything matches, people recognise you, remember you and choose you with confidence. It’s consistent, meaningful design that grows as your business does.
Websites
Website not bringing in enquiries? I design and build websites on Rocketspark, a New Zealand website platform that’s easy for you to update yourself once your site is live. Each site is designed to tell your story clearly, match your brand and make the next step easy for your customers. I grew my own online store over four years, so I know how much a clear, easy-to-use website matters when you want visitors to become customers.
Marketing material
Need marketing material designed for print and not sure where to start? Business cards, brochures, menus, magazines, signage and trade show displays. I spent seven years in a print company, running digital presses as well as designing, and my apprenticeship covered paper, print techniques and colour theory. I’m a total print geek, and that know-how comes with every project.
Your files are set up properly for pre-press, so there are no costly surprises when they reach the printer. I can help you choose the right paper and finish, recommend printers, and translate the technical jargon. When your printer needs specific file specs, I’ll check them directly so your files are spot on. You place the order with confidence, without the stress of the unknown.
Campaigns
Got a launch, event or promotion coming up? Every campaign has a goal. Maybe you want people to buy tickets, book a spot, turn up on the day or shop the sale. I start with that outcome and design everything around it. From the hero artwork through to posters, social media, email headers and ads, each piece has a clear purpose and a clear call to action, so people know exactly what to do next. The whole campaign stays cohesive, captures the personality and vibe of your event or launch, and stands out wherever people see it.
From the portfolio
Selected work
Client feedback snapshot
“I loved Anna’s process for really getting to the heart of my brand, like adding little personal details such as the unique shape of the gel bottles I use. The process was effective and smooth, and Anna shared her great insights very generously. I highly recommend working with Anna.”
Adelien de Wet, Just Nails, Auckland
Project snapshot
To celebrate Te Manawa’s first birthday in Westgate, I created an illustrated heart badge that weaves together our community. The badge led the campaign across posters, social media and a special edition library card, inviting locals to celebrate together.
Designed for Te Manawa, Auckland Council Libraries
My story
Twenty years of design, and still curious
Feeling lost in a sea of competitors? I’ll help you stand out for all the right reasons and connect with the people you most want to reach.
I’ve been designing since 2002, from print and in-house marketing teams to my own design studio and online store. So you get an artist, a print geek and a marketer all in one, someone who knows how your brand needs to look, work and sell.
I’m an Auckland graphic designer based in Hobsonville, a stone’s throw from the water, working with clients across New Zealand and around the world.
Book a free discovery call
Got a project coming up?
Tell me what you’re working on, whether it’s a new brand, a website, or overflow work for your marketing team. In a free, no-obligation 30-minute discovery call, we’ll talk through your goals, and you’ll get honest advice on what your brand really needs, fresh ideas, and clear next steps. Pick a time that suits you, or send me a message and I’ll usually reply within one working day.
Busy season ahead? Get in touch early so I can save you a spot.